Welcome to the Helen Berman Bookstore  

"Ad Sales: Winning Secrets of the Magazine Pros"  by Helen Berman is the industry's only comprehensive advertising sales guide. Do not be fooled by the title.  It's written expressly to enable your sales team to master every aspect of the sales call, from opening to close, from probing to self-motivation. In todays publishing market, all ad pro's are asked to sell across all media platforms. The Berman books are the best value investment for gaining new revenue today. Learn the 'Winning Secrets of the Ad Pros' and become one of them!  Click here to read book review and details. To purchase "Ad Sales: Winning Secrets from our secure shopping cart, please scroll down and click on format of your choice: print, text CD or text PDF download.