Helen Berman
Customized Ad & Media Sales Training and Webinars

Building Skills, Strategies and Tactics
for Publishing, Online, and Event sales

"The difference with Helen as a sales trainer is her ability to   speak the language of the participants." --Robert Charlet North American Medical Group Canon Communications, LLC

Berman Customized Ad and Media Sales Training is a powerful, results-oriented and interactive training experience. It's your best opportunity to solve your unique challenges, work toward your goals, and close your most elusive contracts. Within hours, your salespeople will have the tools to perform as proactive, strategically minded, tactically brilliant, and creative marketing consultants. Helen can provide this training in a variety of formats: one-on-one mentoring, classroom training, audio/webinar conferencing or two-day intensive Beyond the Page, Beyond the Banner seminars.

WEBINARS ON SELLING INTEGRATED MEDIA

NEW FOR 2008! 
Coming Soon! Encore FREE WEBINAR on Selling Integrated Media.

Customized Ad Media Sales Training and Webinar Programs include:

• Training programs designed for you and your company alone
• Diagnosis of individual sales issues for your magazine, trade show or website
• Presentation of custom-designed sales solutions
• CD of customized attendee handouts
• Prior to each training, our company will thoroughly research your sales challenges and opportunities. We'll study your media kits, promotional materials, research and important competitive information. We'll personally ask each sales manager and salesperson about his or her own goals and challenges, and learn which specific accounts.

  

Then we'll hit the ground running, helping your sales team steer past every sales obstacle in its path. Whether your business is in Print Sales, Online Sales, Event Booth Sales or Integrated Media Sales,  You'll find Helen's custom training will answer your needs. You’ll discover how to refresh and revitalize your sales story, and negotiate and win in challenging sales confrontations. With new skills and a new attitude, your sales team will learn to anchor those tough clients and land bigger contracts.