THE HELEN BERMAN CORPORATION

Keeping Your Publishing Business on Course

Need to find a variety of publishing or media solutions?
Helen Berman offers ad sales and marketing know-how that can steer your business through any challenge. The consultants noted here provide a complement of expertise and skills. Although authors, consultants and trainers in their own right, they welcome the Berman team approach to achieving business success. For additional information, click hberman@helenberman.com or call 310 230-3899 (PST).

At the Helen Berman Corporation, you will find experts in the integrated media sales and publishing industry. Whether you're overhauling your media kit, recruiting a new sales team (or reinvigorating a current one), pumping up your cross-media promotions or puzzling over a marketing problem, the Helen Berman Corporation can bring you knowledge, solutions and hands-on experience.

Helen Berman, Author, Mentor and Media Sales Trainer

Helen Berman launched the Helen Berman Corporation in 1984 after a career as an ad sales person, marketing director, show director and publisher. The Helen Berman Corporation specializes in advertising, Internet, multimedia and event sales training and management. Call on Helen’s team for publishing growth solutions.

The Helen Berman Team

• Lou Ann Sabatier, Executive Recruitment and Stragetic Analysis
  Principal of Sabatier Consulting, which specializes in executive recruitment and strategic analysis, Lou Ann Sabatier brings 25 years of magazine publishing and consulting experience to the Helen Berman Corporation. Her hands-on experience has included launches, budgeting, advertising sales, financial analysis, rate-card development and analysis, and circulation development for more than 100 consumer, business and association publishers.

She has taught publishing programs at New York University, conducted seminars for the Canadian Circulation Management Association and Society of National Association Publications, and regularly speaks at Folio/MPA’s publishing conference. Lou Ann is also recipient of Folio Magazine’s Gold Award for circulation development.

• Diane Cyr, Editor and Writer
  A former editor at Folio and Catalog Age magazines, Diane Cyr combines extensive editing and writing skills with more than 20 years of experience in publishing and marketing. She has written countless articles on Internet, ad sales and direct marketing; created newsletters for database marketers; and edited two books on marketing, including Helen Berman's "Ad Sales: Winning Secrets of the Magazine Pros."

• Kendall Bassford, Sales Presentation Designer
  Graphics designer and PowerPoint specialist Kendall Bassford’s clients include publishers, healthcare and media corporations, and universities. Known by clients as the “PowerPoint Goddess,” her award-winning work transforms staid data and research into lively, interactive presentation formats.

• Lia Kay Barrad, Traditional and Web Marketing
  Lia Barrad, President of Haiku Web Services, Inc., has worked in the marketing/publishing arena for over 20 years with clients/employers such as Adobe, CMP Media, COP Communications, Safari Press and Hawaii Publications. She has taught at UCLA, lectured at the Folio Show, the WPA (Western Publications Association), the DMA (Direct Marketing Association.) and MCBRC (Maui County Business Resource Center). Lia is a Certified Business Consultant in Search Engine Marketing (SEM) and currently offers a course on Marketing: Possibilites & Pitfalls.

• Ken Berman, Systems Engineer
  Ken Berman has a Master's Degree in Computer Information Systems with post-graduate work in Decision Support Analysis. With over 20 years of providing systems analysis and design, Ken is webmaster for this site, and  a Senior Systems Analyst for The City of Wichita, Kansas.