We are pleased to present original articles
by Helen Berman on all aspects of advertising sales.

Become an Interactive Advertising Expert. Great Advice. Good Reading.
Perfect for the start of any sales meeting or to recharge your ad sales skills.

Want more than just a few articles? Click here to purchase Helen's 960 page book.

Magazine or Print Advertising Sales:

Using data to sell more advertising

To sell your advertiser, look to your editor

"Personality" makes the sale

Listen Your Way To Better Selling

Sales lessons from my tennis coach

Sales lessons from my parrot

Online Advertising Sales:

Internet advertising: Getting in the game

Internet advertising: Playing the game

Integrated Media Advertising Sales:

Free added-value is dead– long live for-profit

The Integrated Media Sales Team

"Integrated Marketing: The Client's Point Of View

Event or Exhibition Booth Sales:

"Sorry the budget is closed"

"We don't need to exhibit"

"I can't get my client's attention"

"Stopping the sales 'drift'"

Sales letter know-how

Cueing the client for the sale

Investigating the client's Web site

Attendee research is worth the time

Playing sales detective

"Thank you, but…"

Preparing for the last-minute dodge

All articles are presented for your individual reading pleasure, FREE OF CHARGE. However, all articles and material found on www.helenberman.com is copyright protected, all rights reserved. Please contact us for permission to reprint for your sales meeting or organization. Helen is available to write for your publication. Please contact her to discuss details: hberman@helenberman.com