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Get help the moment you need it! More than a sales drill, Berman Ad Sales Coaching is all about skill-building, right in the moment, right in the middle of your sales process. From precall planning to mastering the close, Helen will show your salespeople the step-by-step secrets to becoming strategically minded, tactically brilliant and creative marketing consultants. They'll discover what clients and agencies expect from your media products, and they'll learn how to earn attention, respect and advertising dollars.
Berman Ad Sales Coaching includes: Closing magazine schedules, not just pages Building sales confidence Identifying and reaching key decision-makers Forging alliances with clients and agencies Organizing a persuasive sales presentation Following the eight steps to a successful ad sales call Turning the phone, fax and e-mail into sales allies Asking questions that move the sale forward Building your client's commitment, step-by-step Closing sales by mastering the Advertising Syllogism Handling and overcoming sales objections
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