Selling the Marketing Power of your Show
Now, more than ever, shows offer a unique, exciting and powerful opportunity to meet prospects and customers face-to-face-at the right place, at the right time and in the right frame of mind.
Show growth requires a clear strategy, a tactical game plan, and consistent application of the exhibition-specific sales process. As importantly, you must have a top-notch sales team to reach your revenue goals.
Looking for more of these?
Only a skilled and motivated sales team can pull this off.
Trust Helen Berman to help your sales team handle shows with ease. With her years of customized programs for tradeshow salespeople, you will see results!
Your sales team will learn how to:
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- Sell the value of YOUR SHOW
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- Master each step of the selling process
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- Perform as expert marketing consultants
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- Apply target account-based marketing
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- Prospect for new business and open categories
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- Use data to prove ROI and to sell competitively
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- Sell customized and packaged marketing programs
- Create urgency and close sales ASAP
GET YOU SALES TEAM READY TO SPRINT
It’s an exciting, chaotic world of community and commerce, and every wasted moment is a lost selling opportunity. And, everyone is under your roof!
Your customized training program will teach your sales team to sell pre-show, on the floor and post-show. They will:
- Create personal connections with clients and prospects
- Meet elusive company executives and decision makers
- Learn about exhibitors’ products and services
- Meet people all the time and everywhere
- Get help from management and subject experts
- Secure future commitments and contracts
- Get agreement on post-show follow up