Leading Managing Sales People
Great salespeople are one thing…great sales directors and leaders are another.
Selling and managing are two overlapping yet distinctive skill sets. Jumping from salesperson to sales director is like jumping from team player to sports manager. Suddenly you’re pivoting between three sets of stakeholders: the executive suite, the sales team and the clients. What’s more, YOU are responsible for recruiting the best talent, assigning the right players to the right position, and retaining top performers
Jumping from a single sport player to the manager of a sports team requires a different mindset, a steady hand, peripheral vision, and patience. YOU are responsible for recruiting the best talent, determining which position utilizes their strengths, and retaining top performers.
Even seasoned sales managers and directors feel pulled in different directions all at once. It may be difficult to separate what is important from what feels urgent or how to balance short and long-term goals. We can help you recognize your stress points, take control of your time and stay on task.
Whether your company’s sales directors are new to the job or seasoned pros, Helen Berman can give them expert guidance, skills, and a game plan to reach excellence. They’ll learn how to:
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- Work closely with the company c-suite
- Model ideal team behavior
- Convert sales goals into how-to action steps and tactics
- Incorporate training and development programs
- Evaluate performance objectively and create an improvement plan
- Adjust communication style, both with clients and salespeople
- Lead with empathy, clarity and authority