Media and Exhibitions
Sales Training, Coaching, Consulting
With over 25 years of media and exhibition sales training and consulting experience, Helen Berman can help you to grow your integrated media and show revenues. Her clients typically offer print, online and social advertising, sponsorships, research, shows,
Whatever your form of media sales (print, online or social), conferences and events, Helen Berman has 25+ years of training media and exhibition professionals on creating value and ROI. Over 30,000 salespeople and executives, representing than 150 media brands have gained the sales skills and marketing know-how to up-sell, cross-sell, close bigger accounts, and translate corporate sales goals into team sales action.
The media and exhibition landscape changes daily, but their sales goals don’t. Media salespeople need clients to understand why their media is the right choice for content, commerce and community. They need to present their media as a must-buy, and they need to create excitement, interest and value.
Media sales and events have been Helen’s passion for decades. Her individual and blended learning programs can include: Customized in-house sales training, individual coaching, video-conferencing and more. Helen brings intelligence, experience and fun into media companies and associations worldwide.
When it comes to sales management talent development, Helen is the go-to coach. Media companies turn to Helen for an experienced objective eye to review and to develop sales, marketing strategies and communications.
Whether your media company is presenting a complex multi-platform media program or a simple add-on media buy, Helen can help your team optimize your unique offer. Her unique educational approach is perfect for mixed level teams which include new hires, entry level, juniors and seasoned pros. Helen lifts them as individuals and as a cohesive high-producing team.